Business web sites - a commanding and compelling sales tool to help project your corporate image
A well designed and appropriately promoted web site can prove to be a valuable piece of your marketing strategy – generating new business leads and
increasing your sales potential. Contact us if you would like to discuss a web site project with us.
You may find it useful to read through the helpful details below before you do so.
If you are investing in Internet based marketing, focus on the aims and objectives of your web site and ensure that you get a return on your investment.
For most businesses, a web site needs to:
- attract new visitors
- retain existing visitors
- convert those visitors into customers
Visitors to your site will arrive there from one of two means. Either they will already know
about your company – from prior knowledge, traditional advertising, etc. - or they will find it
on-line through a web directory, on-line advertising or an Internet search engine.
Simply having a web site will not generate new business. Your site needs to be promoted so that
potential customers can find it.
The most appropriate form of promoting your site will depend on the nature of your business and
your target audience, but for all sites a clear strategy is required.
Converting visitors into customers:
Once you have the visitors at your site, you then need to convert them into customers. To do
this, you need the right balance of creativity, clarity and content.
Most importantly, your visitors need to be able to find the information they are looking for -
be that product or service details, contact information or a company profile. No matter how
good your content is, you'll need to help your visitors access the parts of the site most relevant
to them - navigation through the site must be clear, simple and consistent.
The design of the site needs to be appealing, but shouldn't be too graphically intense. Even
today there are some users who do not have a fast Internet connection. The site design should be
complemented by a clear message and a strong call to action.